Culture

BTS’s new single surpassed Ed Sheeran and Justin Bieber’s ‘I Don’t Care’ to earn the biggest song debut in Spotify history.

BTS, ‘Butter’
Hybe Labels/YouTube
BTSs Butter got off to a smooth streaming start on Friday, notching the biggest song debut in Spotify history.
The hotly anticipated disco-pop anthem earned 11.042 million global Spotify streams yesterday, breaking the platforms opening day record formerly held by Ed Sheeran and Justin Biebers I Dont Care (10.977 million on May 10, 2019). Butter debuted at No. 2 on the global Spotify chart overall, behind Olivia Rodrigos Good 4 U (12.192 million), which has ruled the global chart since Monday.
BTSs newest single scored the ninth-biggest single-day streaming total overall, behind two Rodrigo songs ( Good 4 U and Drivers License) and a handful of Christmas classics.
MORE FROM FORBESBTS Smash YouTube Premiere Record-Again-With ‘Butter’ VideoBy Bryan RolliButter debuted at No. 10 on the U.S. Spotify chart with 1.917 million streamsa career best for the grouptrailing nine songs off Rodrigos new album, Sour, which came out yesterday. Its a testament to BTSs global popularity that more than 9 million of the first-day streams for Butter came from outside the United States.
BTS also enjoyed some hefty supplemental streams from the instrumental version of Butter, which debuted at No. 43 on the global Spotify chart with 1.883 million streams. Cumulatively, both versions of BTSs new single earned close to 13 million global first-day streams. 
Butter marks BTSs best single-day Spotify performance by a huge margin. Their previous best came last summer with Dynamite, a similarly ebullient disco-pop smash that debuted with 7.778 million global and 1.824 million U.S. Spotify streams.
MORE FROM FORBESBTS’s ‘Butter’ Breaks 24-Hour YouTube Debut Record (For Now)By Bryan RolliThis is not the first record formerly held by Dynamite that Butter has broken. The music video for Butter earned the biggest premiere in YouTube history, drawing more than 3.9 million concurrent viewers (nearly a million more than former reigning champ Dynamite), and it has tentatively broken YouTubes 24-hour debut record with an estimated 112.855 million views, surpassing the 101.1 million first-day views earned by Dynamite.
Dynamite ignited a remarkable, ongoing commercial hot streak for BTS, becoming their first of three consecutive No. 1 singles on the Billboard Hot 100. Butter will face stiff competition Rodrigo on next weeks Hot 100, but it could very well earn the pop septet its fourth No. 1 hit.